Just make sure that it matches your voice and what people come to you for. If people enjoy it, they’ll certainly find their way to my books or classes on the topic.įor email newsletters: musings might be acceptable for an intimate audience of fans. Here at my site, you can find such material under the blog tab-you’ll see my “greatest hits” where I give away essential information on the business of publishing. Blog content, despite being free, should offer some of your most iconic and impressive material to be noticed and competitive. Instead, for blogging: Think about the potential value and longevity of the content and why people might be compelled to share it with others. Social media is the best place for musings, especially if you’re in the mood for conversation or to compare notes with other people.

If you’re trying to blog or send an email newsletter with a marketing or platform building effect, random thoughts and ideas you had over breakfast isn’t likely to cut it. Once upon a time, around 2001, blogging was informal and akin to journaling, but those days are long gone. And more often these days, I’m telling writers to stop their blogging activity (and even sometimes their newsletter sending-until they come up with a better strategy). Unfortunately, doing something can be worse than nothing if it takes time away from more valuable writing and marketing activities. I fell into that category myself years ago, directionless but feeling like I had to do something. Writers are told so often, and so adamantly, that they need to blog or have an email newsletter that I read countless confused and half-hearted attempts.

Writing a news letter